Custom Embroidery Projects

Whether you’re a business looking for some custom merch, a PR company wanting to wow your clients, or a brand hoping to give your customers a personal touch - Sew Bella can offer it all. Here are some examples of how we can work together - or, if you have a specific idea, please get in touch!

  • Large Scale Embroidery Projects

    Working with both hand and machine embroidery, I am able to create super large scale embroidery pieces that can be used installed in any stores, homes or offices. The above image is of a 3m x 3m canvas that I hand-embroidered for Selfridges which was then upholstered and installed as the entrance to the Food Hall over the Christmas period.

  • Bespoke Gifting

    Due to the entirely bespoke nature of my work, we can create a completely unique and exciting gift for any fellow businesses, influencers or employees. These can be as personalised and custom as you like, such as these Jo Malone cotton drawstring bags - to which I added bespoke icons and initials for an influencer event celebrating their new scent launch.

  • In-store Personalisation

    There’s nothing more special than being able to invite your customers, colleagues or partners to an event and allowing them to choose to add their initials or a little icon to their items. Let their minds be boggled as they watch it being produced right in front of them! I will bring everything I need to stitch, and can be super flexible on the items to be embroidered

Client Feedback

  • Bella was amazing to work with and so responsive on emails from the get go. She created some amazing designs for our clients. Our clients were blown away by the detail and the personalised offering Bella created on request at the event. Bella worked in store at Selfridges in Birmingham and Manchester. Thank you for your hard work on this one. I will definitely be working with Bella again in the future.

    Clara, Heaps + Stacks

  • Bella has been truly amazing to work with! Great communication, quality of work is fantastic and a real pleasure to partner with from start to finish.

    Lily, Jo Malone London

  • Bella was lovely to work with. Very communicative and provided a wonderful gift for our authors. They loved their personalised aprons! Bella was super quick and helped make publication day very special.

    Lara, Penguin Books

  • Bella was amazing to work with, really flexible, lovely and the end product was exactly what we were after!

    Charlie, Aisle8

  • It was a great pleasure working with Bella she is very dedicated, has a great energy and does amazing work! We recommend 100%

    Rails

Previous Projects

I worked with Rails, the LA based clothing brand, on an in-store personalisation activation to celebrate the launch of their new denim collection. Influencers were invited to the store and were able to have their initials embroidered on an item of their choosing, in any colour thread.

I worked with Heaps + Stacks, event management company, on a Valentine’s Day gifting event for Selfridges Personal Shopping in both Manchester and Birmingham stores. I produced 40 sets of napkins prior to arrival for the personal shoppers to gift to their clients, and then embroidered bespoke napkins in store, live for the VIP clients.

Yondu, the fantastic umami seasoning company, were looking to run a fantastic giveaway with a veggie-oriented company, to increase engagement in their brand. They loved my Rainbow Veggie Napkins and the Rainbow Veggie apron so we created some poppin’ content to show off the delicious prizes.

Penguin, publishing brand, contacted me to create a completely unique gift to celebrate the launch of Extra Good Things - the latest cook book by Yotam Ottolenghi and Noor Murad. We agreed that aprons were most appropriate (!) and I stitched the book’s logo onto the front, in the book’s branded colours.

We Are We Wear, stunningly inclusive swimwear & intimates brand, hosted a month long pop-up at Wolf & Badger, and wanted to host a special invite-only day for their ambassadors. I was present at the pop up to provide jazzy personalisation for all the guests - who were able to choose their icons

Jo Malone London organised an event for their ambassdors & influencers to celebrate the launch of their scent, English Pear and Freesia. We designed little icons that related to the marketing campaign for the launch, in branded colours, and then added these to some lovely drawstring bags for the guests to take away their goodies from the event.

I worked with the Selfridges in-store production team to create two mega installations for their Christmas displays in ‘22. They wanted a 3m x 3m canvas embroidered with huge lettering & an illustration, which was to be upholstered and installed as the entrance to the Food Hall. They also wanted some smaller upholstered banners, with different lettering, which would then be displayed on giant arches over the escalators on the ground floor - to lead people to the Christmas Shop.

Have an idea?

If you have an idea on how we might work together on a project, please get in touch! I love chattin’ about unique stitchy ideas.