I’m Bella, founder and Chief Embroidery Officer at Sew Bella. I love creating things. Puns make me happy.

I learnt to embroider whilst stuck on crutches for several months. With not much else to do, I picked up a needle and thread, and I’ve been hooked ever since. For 10 years I dabbled in selling my wares around full-time jobs, and finally, in 2020, decided to give Sew Bella everything I had.

I’m on a mission to create silly, fun and eye-catching embroidery pieces - unlike the usual kitschy, old-fashioned florals you see on most embroidered garments. Here’s hoping that you can add some funk to your wardrobe, tabletop & home with my colourfully cute napkin sets, terrific tees & personalised presents.

You can snap up my designs directly through my Shop or you can get in touch to discuss larger projects, wholesale & more.

Happy browsin’!